Here are the top 10 Amazon Ads metrics and ROI:
Impressions: The number of times that a sponsored product or sponsored brand ad is displayed to a customer.
Click-through rate (CTR): The percentage of people who click on a sponsored product or sponsored brand ad out of the total number of people who see it.
Conversion rate: The percentage of people who make a purchase as a result of seeing a sponsored product or sponsored brand ad.
Return on ad spend (ROAS): The profitability of a business's Amazon Ads campaign, measured in terms of the return generated by the campaign relative to the resources invested.
Cost per click (CPC): The cost of a business's Amazon Ads campaign, measured in terms of the cost of each click on an ad.
Cost per acquisition (CPA): The cost of acquiring a new customer through Amazon Ads, measured in terms of the cost of each new customer acquired.
Customer lifetime value (CLV): The total value that a customer is expected to generate for a business over the course of their relationship with the business.
Average order value (AOV): The average amount of money that a customer spends on a single order.
Sales: The total amount of revenue generated by Amazon Ads campaigns.
Units sold: The total number of units sold as a result of Amazon Ads campaigns.
Overall, these Amazon Ads metrics and ROI can help businesses to understand and optimize their Amazon Ads campaigns and ROI.