Amazon Ads is a pay-per-click (PPC) advertising platform that allows businesses to advertise their products on the Amazon marketplace. With Amazon Ads, businesses can create sponsored product and sponsored brand ads that appear in the search results and on product detail pages on Amazon.com.
There are two main types of Amazon Ads:
Sponsored product ads: Sponsored product ads are PPC ads that appear in the search results and on product detail pages on Amazon.com. When a customer clicks on a sponsored product ad, they are taken to the product detail page for the advertised product. Sponsored product ads are charged on a cost-per-click (CPC) basis, meaning that the business is charged each time a customer clicks on their ad.
Sponsored brand ads: Sponsored brand ads are PPC ads that appear at the top of the search results page on Amazon.com. When a customer clicks on a sponsored brand ad, they are taken to a landing page on Amazon.com that features the advertised brand's products. Sponsored brand ads are also charged on a CPC basis.
Overall, Amazon Ads is a powerful tool for businesses looking to increase visibility and sales on the Amazon marketplace.