There are several reasons why businesses use Amazon Ads:
Increased visibility: Amazon Ads allows businesses to increase the visibility of their products on the Amazon marketplace, which can help to drive more traffic to their product pages and increase sales.
Targeted advertising: Amazon Ads allows businesses to target their ads to specific keywords, product categories, and customer demographics, which can help to increase the relevance and effectiveness of their ads.
Increased sales: By increasing the visibility of their products on the Amazon marketplace, businesses can drive more qualified traffic to their product pages and increase sales.
Enhanced brand awareness: Amazon Ads allows businesses to increase the awareness of their brand on the Amazon marketplace, which can help to establish their brand as a trusted and reputable source of products.
Competitive advantage: Amazon Ads allows businesses to differentiate themselves from competitors and gain a competitive advantage on the Amazon marketplace.
Overall, Amazon Ads is an effective tool for businesses looking to increase their visibility and sales on the Amazon marketplace.