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10 EMAIL MARKETING METRICS



Here are the top 10 email marketing metrics and ROI:

  1. Open rate: The percentage of people who open an email out of the total number of people who received it.

  2. Click-through rate (CTR): The percentage of people who click on a link in an email out of the total number of people who received it.

  3. Conversion rate: The percentage of people who take a desired action, such as making a purchase or filling out a form, as a result of receiving an email.

  4. Return on investment (ROI): The profitability of a business's email marketing efforts, measured in terms of the return generated by the business's email marketing activities relative to the resources invested.

  5. Cost per acquisition (CPA): The cost of acquiring a new customer through email marketing, measured in terms of the cost of each new customer acquired.

  6. Customer lifetime value (CLV): The total value that a customer is expected to generate for a business over the course of their relationship with the business.

  7. Unsubscribe rate: The percentage of people who unsubscribe from an email list out of the total number of people who received an email.

  8. Bounce rate: The percentage of emails that are returned as undeliverable.

  9. Forward rate: The percentage of people who forward an email to others out of the total number of people who received it.

  10. Average order value (AOV): The average amount of money that a customer spends on a single order.

Overall, these email marketing metrics and ROI can help businesses to understand and optimize their email marketing efforts and ROI.

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