Here are the top 10 SEO metrics and ROI:
Organic traffic: The number of people who visit a website through search engine results.
Conversion rate: The percentage of website visitors who take a desired action, such as making a purchase or filling out a form.
Return on investment (ROI): The profitability of a business's SEO efforts, measured in terms of the return generated by the business's SEO activities relative to the resources invested.
Cost per acquisition (CPA): The cost of acquiring a new customer through SEO, measured in terms of the cost of each new customer acquired.
Customer lifetime value (CLV): The total value that a customer is expected to generate for a business over the course of their relationship with the business.
Average order value (AOV): The average amount of money that a customer spends on a single order.
Keyword rankings: The position of a website's pages in search engine results for specific keywords.
Page views: The number of times a website's pages are viewed.
Bounce rate: The percentage of website visitors who leave a website after viewing only one page.
Time on site: The amount of time that a website visitor spends on a website.
Overall, these SEO metrics and ROI can help businesses to understand and optimize their search engine optimization efforts and ROI.