Here are the top 10 social media metrics and ROI:
Reach: The number of people who see a business's social media content.
Engagement: The level of interaction between a business and its followers on social media.
Conversion rate: The percentage of people who take a desired action, such as making a purchase or filling out a form, as a result of seeing a business's social media content.
Cost per click (CPC): The cost of a business's social media advertising campaigns, measured in terms of the cost of each click on an ad.
Return on investment (ROI): The profitability of a business's social media efforts, measured in terms of the return generated by the business's social media activities relative to the resources invested.
Cost per acquisition (CPA): The cost of acquiring a new customer through social media, measured in terms of the cost of each new customer acquired.
Customer lifetime value (CLV): The total value that a customer is expected to generate for a business over the course of their relationship with the business.
Net promoter score (NPS): A measure of customer satisfaction, calculated by asking customers to rate their likelihood to recommend a business to others on a scale of 0-10.
Social media reach: The number of people who see a business's social media content, measured in terms of the total number of people who have seen a post or the percentage of a business's followers who have seen a post.
Social media engagement: The level of interaction between a business and its followers on social media, measured in terms of the number of likes, comments, and shares a post receives or the percentage of a business's followers who engage with a post.
Overall, these social media metrics and ROI can help businesses to understand and optimize their social media performance and ROI.
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