Display ads are a type of online advertising that consists of banner ads, video ads, and other types of ads that are displayed on websites, apps, and other platforms. Display ads are typically designed to grab the attention of website visitors and encourage them to take a specific action, such as visiting a website, downloading an app, or making a purchase.
Display ads can be targeted to specific audiences using a variety of methods, including demographic targeting, behavioral targeting, and contextual targeting. Demographic targeting involves targeting ads to specific groups of people based on characteristics such as age, gender, and location. Behavioral targeting involves targeting ads based on a user's online behavior, such as the websites they visit or the products they have shown interest in.
Contextual targeting involves targeting ads based on the content of the website or app where the ad is being displayed.
Display ads can be an effective way for businesses to reach potential customers and drive traffic and sales. They can be purchased through ad networks or ad exchanges, and can be placed on websites, apps, and other platforms through a variety of methods, including programmatic advertising and direct placement.
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