Google Analytics is a free web analytics service provided by Google that allows businesses to track and report on website traffic.
The tool provides data on a website's traffic, user behavior, and conversions, and can be used to help businesses understand how visitors interact with their website and identify opportunities for improvement.
Google Analytics can be used to track a wide range of metrics, including:
Pageviews: The number of times a webpage has been viewed.
Unique visitors: The number of individuals who have visited a website.
Bounce rate: The percentage of visitors who leave a website after viewing only one page.
Average time on site: The average amount of time that visitors spend on a website.
Conversion rate: The percentage of visitors who take a desired action, such as making a purchase or filling out a form.
Google Analytics also provides a range of customization and segmentation options, allowing businesses to analyze data based on specific criteria, such as location, device type, and referral source.
Overall, Google Analytics is a valuable tool for businesses looking to understand and improve their website's performance.
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