There are several reasons why businesses use social analytics:
Improved social media strategy: Social analytics can help businesses to understand the effectiveness of their social media efforts and identify areas for improvement.
Increased brand awareness: Social analytics can help businesses to understand the reach and impact of their social media presence and identify opportunities to increase brand awareness.
Enhanced customer engagement: Social analytics can provide insight into customer preferences and behaviors and help businesses to develop more targeted and effective social media campaigns.
Increased website traffic and conversions: Social analytics can help businesses to understand the impact of their social media efforts on website traffic and conversions, and identify opportunities to drive more qualified traffic to their website.
Competitive advantage: Social analytics can help businesses to understand their social media performance in comparison to competitors and identify areas where they are outperforming or underperforming.
Overall, social analytics is an important part of a comprehensive digital marketing strategy and can help businesses to achieve their marketing and communication goals.